THE STUBBORN FISH

Stubborn Fish / personal brand

Stubborn Fish is a brand I created for personal promotion. I based the brand around my unabashed unwillingness to accept the ordinary. Always taking chances and pushing boundaries, I only found it suitable to compare my uniqueness and determination to a fish that swims against the current. While convention tells me to go right, without fail I sash left. The stubborn fish analogy embodies the design house's goals: to buck against societal norms and create for the love of art. In addition, the logo has a strategic combination of imagery and typography techniques that further symbolize the contrasts that define the brand. I'm not your usual catch.

Portfolio

Leave Behind

Business Card